FAQ “pricing strategy” · Explore chip “How can I monetize it?”

Pricing and monetisation

Price is a judgment call: what you ask in exchange for what, what the customer compares you to, what happens if you miss high or low. Thinktree does not compute an “optimal price.” It helps you stop mixing three debates into one.

Threads to split

Perceived value, willingness to pay, model (subscription, one-off, usage), the risk of sounding like a commodity. The landing chip “How can I monetize it?” often opens the model before the number — and that is the right order.

How to explore it

Compare options: lower and more volume, higher and more service, free plus paid. For each: who says yes, who disappears, what you learn in 90 days. Objections (“we will lose small teams”) become nodes, not emotional vetoes.

Outcome

Your recommendation, with assumptions in the open. If you have not yet spoken to the person who pays, the page says so: evidence is missing, not a made-up number.